What Is The Genesis Framework?
A WordPress framework sits on top of WordPress and handles the basic site structure. The Genesis Framework is probably the most popular framework available for WordPress. The design of the website is handled by a “child theme” which works in tandem with the Genesis Framework.
The beauty of this system is that all the design elements are detached from the core technology, meaning future updates will not break your website. When we build a website for a client, it will be a child theme that works in tandem with the Genesis Framework.
We usually build a totally bespoke design from scratch (our 5-step design process), but if you are working to a very tight budget we can also supply and modify any commercially available Genesis child themes from StudioPress.
Genesis Framework Benefits
The main benefit of the Genesis Framework is the separation of base functionality, allowing for updates to the core technology without disruption to your website’s design. If you’ve ever had cold sweats updating a “normal” WordPress theme, hoping it won’t destroy your website’s layout, you’ll know what we mean!
That’s not the only benefit though, there are many others:
- Well Built
Genesis is built with clean efficient code and uses the latest in HTML5 and CSS3 capabilities, meaning your site will work as expected on all devices. It also means that your site will be efficient and load quickly (helping you rank higher in Google!).
- Well Supported
Genesis is incredibly well supported. Many top developers use Genesis, so if you need help in the future you have plenty of options. We are always here to help you and we’d prefer you not to look elsewhere, but it’s good to know that you are not tied-down.
- Incredibly Secure
The Genesis Framework is regularly updated to enhance security and speed. This coupled with our secure hosting means your website will be bulletproof! We handle all these updates for you, so there is nothing you need to do to stay secure and up to date.
We use Genesis for all our client’s website builds and wholeheartedly recommend it’s use. We actively practice what we preach, and use Genesis ourselves here on PoshWeb.